From September 28 to October 6, 2019, Gwanghwamun Square will transform into a venue for the globally-anticipated K-pop festival. Seoul will host the <°Seoul Music Festival (hereinafter, SMUF) > for the first time ever this year to present eye-catching performances by artists and rising artists, talk concerts, and various programs, in addition to introducing the global music city of Seoul to the world.
SMUF is the first project through which Seoul will utilize its musical resources to grow into a “global music city.” The festival plans will present the unique programs of Seoul, the globally beloved hometown of K-POP.
<A festival with all genres of Korean popular music, “K-POP,” including dance, indie, hip-hop, and ballad>
A large number of K-POP stars from each genre, including dance, indie, hip-hop, trot, and ballad, will perform at SMUF to present six brilliant main performances.
All performances will be offered free of charge, and sectional seating for the five performances, “SMUF Legend,” SBS MTV “The Show,” “K-POP Cover Dance Festival” World Final, “SMUF Hip-Hop,” and “SMUF K-POP,” excluding “SMUF x ZANDARI,” will be operated on a pre-reservation system. Reservations can be made via the festival website (www.seoulmusicfestival.com) and HanaTicket (http://ticket.hanatour.com/) (one ticket per person with a fee of KRW 1,000). The final list of performers is scheduled to be announced on the festival website (www.seoulmusicfestival.com) on September 26 (Thurs.).
| No. | Genre | Date and Time | Performance | Performance Details (Main Performers) |
|---|---|---|---|---|
| 1 | Opening Performance | 09/28 20:00 – 22:00 | SMUF Legend | Appearances by top artists of each genre at the Opening Performance |
| 2 | Indie Music | 09/30 20:00 – 22:00 | SMUF × ZANDARI | Appearances by top musicians who have captivated the Hongdae Indie music circle |
| 3 | Special Performance | 10/01 18:00 – 19:30 | SBS MTV “The Show” | K-POP program watched simultaneously by hallyu fans in 20 Asian countries |
| 4 | K-POP Cover Dance | 10/01 19:30 – 22:00 | K-POP Cover Dance Festival | Final performance stage for 100 K-POP cover dancers from 10 foreign countries |
| 5 | Hip-Hop | 10/02 20:00 – 22:00 | SMUF Hip-Hop | Performances by top leading rappers of Korea’s hip-hop circle |
| 6 | Closing Performance | 10/06 20:00 – 22:00 | SMUF K-POP | Passionate performances by Korea’s representative idols |
※ Program schedule and performers are subject to change according to sponsor circumstances.
This festival will also hold various brand campaigns for citizen participation in light of the 4th anniversary of Seoul’s representative brand, I·SEOUL·U. Based on the theme of Seoul’s key values of coexistence, passion, and relaxation, brand experiences at the festival will help citizens and local and overseas visitors experience the I·SEOUL·U brand on a more personal level.
Source: Seoul Metropolitan Government
