Fan community app “Weverse” ― created by K-pop juggernaut BTS’s record label Big Hit Entertainment ― has accumulated more than 10 million downloads as of July.
It has taken about a year for the app to reach the milestone since its launch in June 2019, the app’s operator beNX, a subsidiary of Big Hit, said Thursday. The company was established in 2018 to become a trailblazer in the entertainment and media platform business.
Weverse is a platform where fans from around the globe can interact with K-pop stars ― including BTS, TXT, Seventeen, and GFriend ― and enjoy the singers’ music/entertainment content. Some 1.4 million followers from 229 regions use the app on a daily basis, beNX said.
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The app provides an automatic translation of 10 languages and is connected to the merchandise store Weverse Shop. beNX is also planning to utilize machine learning to offer a wider range of services for users and recruit more talent.
“We will not become complacent and continue to innovate global fan culture through technology,” beNX CEO Seo Woo-seok, also known as Steve Seo, said. “We will keep making investments and tackling challenges to ensure that the artists and the fans can meet with a new experience every moment on Weverse.”
Source: The Korea Times