The music video of the KPOP sensation group BTS’ “Boy With Luv” surpassed 100 million views with a new record for the shortest time in the world.
The music video for “Boy With Luv” feat. Halsey, the title track of BTS’ new album “MAP OF THE SOUL: PERSONA,” released at 6 p.m. on Wednesday, topped 100 million views on YouTube in real-time.
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It broke through 37 hours and 37 minutes after the release of the music video, the shortest time in the world. Previously, they set a record for the shortest time for a Korean singer, surpassing 10 million views in 2 hours and 52 minutes and 20 million views in 5 hours and 2 minutes.
BTS also added its 18th 100 million views of the music video, breaking its own record for the music video that surpassed 100 million views by South Korean singers.
The music video for “Boy With Luv” is reminiscent of a musical film with its colorful colors and sophisticated visuals, including a free and cheerful performance by BTS. Halsey, a world-renowned singer who participated in the song’s featured song, has also appeared in the music video, receiving the hottest response from around the world at the same time as its release. “Boy With Luv” is a punk-pop genre song that sings about interest, love, and joy of small, simple love.