BTS Grammy Awards 2021
BTS, the first K-pop act that earned a Grammy nomination, did not succeed in winning the award, but still expressed appreciation to their fans for the “incredible experience.”
The seven-piece boy band was nominated for the Best Pop Duo/Group Performance category with its 2020 English-language single “Dynamite” in the 63rd Grammy Awards, which announced some winners during its live-streamed pre-show ceremony, Sunday (U.S. time).
There were high hopes that BTS would nab its first Grammy, given the feats it pulled off with the song. The disco-pop track made BTS the first Korean act to reign over the Billboard Hot 100 songs chart and its music video ― unveiled last August ― recently hit a whopping 900 million views on YouTube.
But the award went to pop stars Lady Gaga and Ariana Grande’s “Rain On Me” (2020), which also outpaced Taylor Swift’s “Exile” featuring Bon Iver and Justin Bieber’s “Intentions” featuring Quavo.
Nevertheless, BTS dubbed the Grammy nomination a great experience and thanked ARMY, its global fan club, for making it all possible.
“Thank you for supporting us and delivering such an incredible experience,” member Jimin wrote on the band’s official Twitter account.
that moment 😂😂 pic.twitter.com/z6DquLPnYN— 방탄소년단 (@BTS_twt) March 15, 2021
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Jungkook said on Weverse, a fan platform operated by BTS’ record label Big Hit Entertainment, “We really appreciate you for staying with us every moment and will make sure to repay the love and support.”
Suga wrote, “Let’s work hard this year, too!”
Industry insiders say the band’s Grammy nomination is still a significant accomplishment in the history of K-pop, considering the awards’ conservative system. Among them, Kim Jin-woo, head researcher for album/streaming charts Gaon, suggested BTS keep walking its own path in the future.
“(With the nomination,) BTS has got even closer to winning a Grammy award,” Kim told The Korea Times Monday. “The group could not win the award despite overwhelming support from fans and the public … Now BTS needs to continue to do its music and battle with itself to move forward. The Grammys would recognize it one day.”
At the event, BTS staged a solo performance of “Dynamite” ― a first for any Korean nominee.
Source: The Korea Times