“Purple You,” made by V, a member of the group BTS, was born as the Galaxy S20 Plus BTS edition.
On the 6th, a video of BTS’ “Galaxy X BTS Edition Unboxing” was released on Samsung Electronics’ official YouTube channel. In the video, V, along with members J-Hope and Jungkook, introduced the purple Galaxy S20 Plus BTS edition with purple hearts on the back camera. In the unboxing video released, member J-Hope said, “Purple hearts became our symbol and came out as an edition. Taehyung, what do you think? You made it yourself. It must feel different,” he said. V said, “I don’t think I made it. “I think it was made by the ARMY because I came up with the idea by seeing ARMY holding a purple ARMY BOMB.”
In the scene of decorating a cell phone case, instead of using the stickers provided, he put his photo card in a transparent case and said, “If you like my pictures, do this,” showing various ways to decorate the phone case. Created by V with the meaning of “Let’s believe and love each other for a long time like the last color of the seven-colored rainbow,” “Borahae” has become a symbol of love and trust for BTS and fans.
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UNICEF President Henrietta Fore once quoted the phrase “We here at UNICEF purple you!” and then the meaning shone, even more, making the landmarks of overseas countries visited by BTS a purple light as a welcome sign.
Recently, the front and third floors of the entrance to the Samsung Electronics store in Frankfurt, Germany, were decorated with the phrase “We Purple You” on a purple basis, making headlines. ‘Borahae’ is commonly used as a meaning of love and has become a symbol enough to be listed in the dictionary.
V is called the ‘cultural icon’ by creating a new cultural phenomenon with new perspectives and creative ideas. V’s impromptu “Borahae” has a positive influence on society and the entire business community beyond the fandom culture.