The Seoul Tourism Organization plans to promote Seoul’s charm and tourism content, along with promotional videos of global artist BTS, which caused various economic and cultural syndromes around the world. The Seoul tourism promotional video featuring BTS, which has been active for three years as an honorary tourism ambassador for the city, will be released worldwide through the official YouTube, Facebook and Instagram of the city from Oct 13.
A foreign tourist who has experienced Seoul themselves will become a speaker and “Live Seoul like I do” will create a consensus with potential foreign tourists and create an attractive and familiar image of Seoul by showing their experiences in the voice of a visiting traveler.
The first content will be made through the city’s official YouTube channel. The release date of seven separate and one comprehensive film is Oct 13, 11 a.m. After the video content is released, advertising will be carried out through platforms such as YouTube, Facebook and Instagram in major target countries and regions, including Taiwan, Thailand, Vietnam, Hong Kong, Malaysia, Singapore, Indonesia, and Indonesia until December.
It will also be aired on tvN’s Asian channel, which will be sent to 9.33 million households in nine Southeast Asian countries. Meanwhile, the Seoul Tourism Organization will host a unique experience-sharing event for both Koreans and foreigners on its official Facebook page, Instagram, WeChat and Visit Seoul.net from Oct 13-27. This is a spreading event where those who easily induce participation with hashtags can soon become public relations ambassadors for Seoul.