Popular boy band EXO has been tapped to advertise South Korea to foreigners, the country’s tourism promotion agency said Monday as it moves to attract more inbound visitors.
The K-pop boy band is taking part in the Korea Tourism Organization’s new promotional video series under the theme of “Korea asks you: Have you ever?” it said.
The slogan for the campaign is “Korea Asks You: Have You Ever?” and will focus on six different categories; history and tradition, daily lives of Koreans, adventure, trend, healing and Hallyu. EXO will be involved in advertisements and other content that take on each of those topics.
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EXO’s promotional ads will begin airing on overseas television channels, YouTube, and Facebook from August. The KTO stated, “EXO is one of K-pop’s most representative stars, as can be seen by the fact that they performed at the PyeongChang Winter Olympics. They have a strong fandom base all over the world, and we believe they will be a great contribution in bringing more tourists to Korea.”