The number of tourists visiting the Gangwon Hwacheon Sancheoneo Festival exceeded one million in just 11 days. It reached its goal three days earlier than the one million marks in the first two weeks of last year. According to the results of the festival organizers, 24,630 people visited the festival and recorded 101,173 cumulative tourists on the 17th January.
As a result, Hwacheon Sancheoneo Festival has attracted more than 1 million tourists for 12 consecutive years.
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It is an analysis that domestic and foreign sales that run on Hwacheon’s footsteps led to an increase in the number of tourists. Festivals including Choi Mun-soon, county governor visited 10 countries from last summer and conducted marketing activities. Hwacheon-gun County officials also visited public highway resting places in Korea with festival posters and made public relations activities. As a result, 137,408 people visited the festival on January 6, and 217,764 people attended the event on the 13th. “With the sales, the interest of foreigners in front of the PyeongChang Winter Olympic Games has greatly helped to increase the number of foreign tourists,” explained Hwacheon-gun County official. The Associated Press of the United States and the BBC have chosen the crowds of ice fishing enthusiasts as ‘pictures of the global village‘.
Increasing enjoyment is one of the factors that make the festival a success. Hwacheon has expanded its night fishing event to this year’s event and invited Santa Claus from Finland to present precious memories to children.
The local commercial area also regained laughter thanks to Hwacheon Sancheoneo Festival. This is because Hwacheon sold back half of the admission fee to visitors as a local gift certificate. During the festival last year, the number of agricultural products exchanged was 620 million won, and Hwacheon gift certificates amounted to 589 million won. This year, it is expected to exceed the results of last year. Hwacheon County believes that the direct and indirect economic effects of Sancheoneo Festival will reach 100 billion won.
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