KOREA SALE FESTA will be held for 34 days from 28th September to 31st of October which is the same season as the one in 2016, and from this year, it will be held from the last Thursday of September to October 31 on a regular basis every year to improve the predictability and stability.
The event, which celebrates its second anniversary this year, is the development of ‘Korea Black Friday’ in 2015, and the government will make it an annual event that will be satisfactory to consumers and the industry.
In order to maximize the positive impact of the event, ‘Grand Sale Event’ is focused on 12 days in the early event season, from Sep. 28(Thu) to Oct. 9(Mon), in which retail, manufacturing and service businesses will participate. Meanwhile, the event can be extended till the end of October at the discretion of individual companies.
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In particular, as the festival period includes Chuseok Holiday(Sep. 30 ~ Oct. 9) this year, it is expected to boost domestic markets and attract foreign visitors by organizing shopping, tourism and cultural festivals that everyone can enjoy.