Melon Music Awards, which has become one of the most popular music awards in Korea! Melon Music Awards took off with the 2005 online awards and held its first offline award ceremony in 2009, is celebrating its 10th anniversary this year.
There is a saying in the Korean proverb that “ten years will change the intensity of the mountain and river”. In the past decade, the Korean music industry has changed as fast as the mountain and river.
Starting with the era when offline music was all about, it went from downloading-era to streaming-era quickly. As times go by, the release of digital singles naturally increases, and mini-albums with fewer songs are not difficult to find.
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However, there was something unique about Korea that was different from the foreign market. That’s a rebound in record sales. KPOP idol’s album sales that drive the Korean music market have increased, so have the pie in the music market getting bigger, and even import directly from abroad. As such, the Korean Wave overseas has not shown any sign of abating, but rather is growing.
In response, MMA is encouraging and cheering artists who promote K-Pop abroad through the Global Artist Award. The future of Korea’s K-Pop, which is now a genre, and K-Pop, which will continue to expand globally with MMA, is already dazzling.
BTS has won the 2013 Rookie of the Year award for Best Rookie of 2013, is now becoming World biggest boy band, also winners of 2015 and 2016, “iKON” and “BLACKPINK” also made their biggest hits in 2018. In this sense, the idea that MMA has pioneering ideas with batting eye, we could say! Who will win the rookie award for 2018? You’ll soon find out at the 2018 MMA!
There’s a rumor going around. It’s the formula for winning a rookie award at MMA. Ailee, who won the 2012 Rookie of the Year award, has established herself as Korea’s leading female solo artist through the sensational K-Drama”Dokkaebi” OST “I will go to you like the first snow”. WINNER and Wanna One, 2014 and 2017 Rookie of the Year, also achieved 100 million streaming charts with “REALLY REALLY” and “Energetic”.
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In addition, MMA has a unique set of stage plots and planning capabilities every year. IU’s ‘Dear Name’ stage, decorated with unknown musicians, drew the role of the music hall with fantastic plot and production. In addition, Na Ha-Eun, who helped introduce her TOP 10 candidate song, made more than 18 million hits on YouTube.
Artists lineups are second to none. In 2016, MMA achieved the perfect EXO’s full member stage in three years, impressing fans. Isn’t this MMA that shows more than just imagined stage every year?
Now, MMA has become a national festival, beyond musicians. Celebrities in various fields, including acting, entertainment, and sports, have been participating in MMA together.
Especially, MMA is famous for inviting the attention of issue makers every year to end the year. In 2014, celebrities from various fields participated, including Hye-ri, Yoo Byeong-jae and actress Han Go-eun, and actor Jang Hyuk, who made the entertainment industry hot for a year. In 2017, actor Jung Woo-sung, Song Seung-heon and Yoo Yeon-seok presented the prizes for the winners. What will happen to this year’s recipient lineup celebrating its 10th anniversary?
Did you know that there are slogans in the MMA every year? In the first awards, MMA talked about the grand ambition of No.1 Music Festival, in the second awards the value of music called “Music Is Energy”, and in the 9th awards, MMA talked about “Music Awake Your Dream”. These slogans share Melon’s vision of the world of dreams and the possibilities of endless music.
The results of this communication were also numerical. Online voting increased by more than 1400 percent, and places also needed more capacity. All of this was possible because of the interest of many musicians and the participation of fans, and MMA also grew up in such love and attention and became a national music award.
In the past, only 10 awards were awarded in three categories and 10 other categories except for Top10, but recently, awards in various genres, including Indy/Fork, POP, and Trot, have been added. Can’t you feel the MMA’s commitment to thinking and trying to make all music consumers enjoy together?
For the past 10 years, MMA has proven the value of music beyond simple awards. As MMA is expected for another decade, it will be shiny and gorgeously in the future. Once again, congratulations on the 10th anniversary of Melon Music Awards!