Seoul Launches “Special Tourist Zone Recovery Project” with Half-priced Gift Certificates, etc.

Seoul Launches Special Tourist Zone Recovery Project

The Seoul Metropolitan Government (SMG) is putting in an effort to revitalize major tourist zones in downtown Seoul, which are suffering from the prolonged COVID-19 pandemic.


The SMG and the Seoul Tourism Organization (STO) will be pursuing the Special Tourist Zone Recovery Project to revitalize stagnant special tourist zones with discount sales of gift certificates exclusively for the special zones and social media promotion marketing.

Seoul Launches Special Tourist Zone Recovery Project
Seoul Launches “Special Tourist Zone Recovery Project” with Half-priced Gift Certificates, etc.

The special tourist zones comprise Cheonggye (Jongno-gu), Myeong-dong (Jung-gu), Dongdaemun (Dongdaemun-gu), Itaewon (Yongsan-gu), Jamsil (Songpa-gu), and MICE (Gangnam-gu) areas.


First, gift certificates only for the special tourist zones will be issued to increase consumer spending and small businesses’ sales. They will be sold at half price starting at 10 AM on Mon, May 17. You can use the gift certificate at Zero Pay member stores within the five aforementioned zones.

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You can purchase gift certificates of up to KRW 50,000 at 50% discount on mobile payment apps that accept Zero Pay. The gift certificates are valid until the end of November. Note, however, that gift certificate discounts will last until the budget is exhausted. For more information, visit the SMG (www.seoul.go.kr) or Zero Pay (www.zeropay.or.kr) websites.

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Moreover, a KRW 10,000 payback event will be held starting in June to induce users to revisit the special tourist zones. Of those who visited one of the special tourist zones and made a purchase of more than KRW 20,000 with a gift certificate, up to 5,000 people will be eligible to receive payback benefits on a first-come, first-served basis.

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Furthermore, the SMG will upload its promotional video “Play with Seoul” featuring Norazo and GHOST9 on YouTube (channels: I·SEOUL·U, VisitSeoul TV) to promote the special tourist zones, including Myeong-dong, Itaewon and Dongdaemun, and show the various attractions they have to offer, such as shopping, food and fashion, under the overarching theme of Seoul

Source: Seoul metropolitan government

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