SM Entertainment preparing AI Entertainer

SM Entertainment preparing AI Entertainer

SM Entertainment preparing AI Entertainer


Lee Soo-man, chairman of SM Entertainment, is reportedly preparing for the artificial intelligence (AI) entertainer business in the era of the fourth industrial revolution.

“In the future, we will see a ‘super giant virtual empire’ based on AI and virtual reality (VR) technology,” said Lee Soo-man. “The avatar world, in which an AI robot with the same appearance, personality of celebrities. It will be possible to enjoy cultural contents while living with AI entertainers.”

In preparation for the actual AI entertainer age, SM Entertainment is said to be concentrating its core competence in securing source technology.

AI Stars - SM Entertainment

AI Star“, established by SM in Hong Kong in last June, is a typical example.


It is a joint venture with SM, an AI specialist in the US, in ObEN, California. It is a content business that combines AI technology with celebrity intellectual property.

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Mr. Lee said, “If Korea becomes a country that has an influence in the AI ​​era, it will exert more power than countries with more than one billion population” he added “If we learn from each other, we expect the growth rate to double.”

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“There will be a lot of AI entertainers at the same time, but it will be fairly real, but there is only one true original entertainer like this,” he said. “In the future, the role of original entertainers and entertainment companies will become more important.”

On the other hand, Chairman Lee said he plans to grow ‘V-Pop’ in Vietnam as global cultural contents after K-Pop.

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“I will foster local stars in Vietnam to foster them as a global star,” he said. “If you make a V-Pop that can be loved around the world like K-Pop, the economic effect on Vietnam will be tremendous.”

It seems that Chairman Lee is looking for entertainers in various countries other than Korea to prepare for future artificial intelligence (AI) and virtual reality (VR) based entertainer era.

If you put a celebrity robot equipped with AI in each house, it becomes more important than anything else from all over the world.

Mr. Lee said, “We plan to create a team of NCT Vietnam to become a star in Asia and furthermore the world.”

SM Entertainment preparing AI Entertainer

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