SuperM's online concert draws 75,000 paid viewers worldwide | HaB

SuperM’s online concert draws 75,000 paid viewers worldwide

K-pop boy band SuperM’s online concert on Sunday (KST) attracted 75,000 paid viewers in 109 countries, according to the group’s agency SM Entertainment.

“A popular idol band usually draws about 10,000 audiences for an offline concert, but ‘SuperM ― Beyond the Future’ attracted 7.5 times more people, offering new growth potential for concert business,” SM said Sunday.

SuperM's online concert draws 75,000 paid viewers worldwide
K-pop boy band SuperM held its online concert “SuperM ― Beyond the Future” on Sunday (KST). Courtesy of SM Entertainment

While the ticket price for the seven-piece act’s offline gigs in the U.S. last year was reportedly 62,000 won ($50), the price for the video on demand (VOD) this time was 33,000 won ($27). Hence, SM’s gross sales from the online gig is estimated to be more than 2.4 billion won ($1.9 million), considering its additional gains from selling merchandise.

See Also:   Golden Disc Awards; year’s top acts who were nominated in the digital song category

Since the coronavirus (COVID-19) epidemic, singers have been live-streaming their offline performances on platforms such as YouTube to practice social distancing, but “SuperM ― Beyond the Future” was an online-customized concert in the first place.

The show made full use of Augmented Reality (AR), Live Sync Camera Walking and other technology to interact with the audience through the monitor.

See Also:   The New Hallyu Trend, the World of K-POP Idol Goods!

The seven members ― SHINee’s Taemin, EXO’s Baekhyun and Kai, NCT127’s Taeyong and Mark and WayV’s Ten and Lucas ― premiered “Tiger inside” with the help of AR, which realistically embodied a tiger on the stage. The stars also performed their debut track “Jopping” (2019).

The two-hour performance was unveiled on Naver’s V Live, as an inaugural show of “Beyond LIVE,” a live concert streaming service newly launched by SM and Naver.

Other SM artists WayV (May 3), NCT DREAM (May 10) and NCT127 (May 17) will follow.

Source: The Korea Times, SM Entertainment

About the author

HaB Korea 해브코리아 We are tourism people, we are going to make you happy in Korea! It's your trip, HaB it your way.
Subscribe to Magazine HaB Korea via Email

Enter your email address to subscribe to our online Magazine HaB Korea and receive updates on the latest articles, events and special offers!

Thank you for subscribing. Please check your email and confirm your subscription.

Something went wrong.

Send this to a friend