Seoul metropolitan government said Thursday it will unveil a series of YouTube videos through which global fans of Korean pop culture can experience various aspects of the culture with popular K-pop boy band Seventeen. The series, titled “Seoul Hallyu Staycation with Seventeen,” will be uploaded this Saturday and on Sept. 25, on the city’s official...Read More
Southeast Asian countries are emerging as a new market for Korean broadcasting content, in line with the government’s aggressive foreign policy initiative called the New Southern Policy, which gained momentum via a South Korea-Association of Southeast Asian Nations (ASEAN) special summit in Busan last month. The region can provide a breakthrough for the Korean pop...Read More
The number of global fans of “hallyu,” or the Korean Wave, has exceeded 89 million in 113 countries, a government-affiliated foundation said Thursday. The Korea Foundation’s global hallyu data from 2018 revealed that there are an estimated 89.19 million fans of Korean culture around the world, a 22 percent increase from 2017’s estimated 73.12 million...Read More
South Korea has stepped up its efforts to upgrade “hallyu,” or the Korean wave, beyond K-pop and K-dramas, by promoting its traditional music and indigenous musicals abroad. The move is aimed at providing a new impetus for hallyu growth and increasing the number of inbound travelers by appealing to a wider tourist base abroad. The...Read More
