The best experience in Korea! Try the retro costume in Ikseondong!


The late 1800s and early 1900s is called the enlightenment period in Korea. After the Korea-Japan Unequal Treaty 1876, the Western culture was flowing into the open-air in Korea. At that time, fashion changed a lot, and these fancy and stylish clothes became popular. At that time, Korean people who dressed in western-style clothes were called “Modern Boy and Modern Girl”.

The fashion of the enlightenment period is popular, riding on the winds of New and Retro(New-tro), which is a combination of the words “reinterpreting the retro in a modern way.” As many people might know, there is an iterative cycle in fashion. The “modern” fashion, which has been popular in the past, has become popular with young Koreans, even tourists, under the name of “New-tro” these days. If you have visited Korea, you might have seen people wearing Hanbok near Gyeongbokgung palace. Now, you will find people in retro costumes around an area called Ikseon-dong.

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The best experience in Korea! Try the retro costume in Ikseondong!
Ikseon Boutique is located on the 3rd floor of the building where the convenience store is located across Exit 4 of Jongro 3ga Station (Subway line 1, 3, 5).

Ikseonboutique
3F, 38, Donhwamun-ro 11-gil, Jongno-gu, Seoul, Republic of Korea

We went to the rental shop named “Ikseonboutique”, which is located right in front of Jongno 3-ga Station. It was really easy to locate the place because it was right in front of exit 4. The rental shop opens at 9AM, and we visited there before 10AM, yet there were already customers inside the shop.

The best experience in Korea! Try the retro costume in Ikseondong!
It’s located right in front of the Jongno-3-ga station Exit 4. 3rd floor!
The best experience in Korea! Try the retro costume in Ikseondong!
It’s located in the building where there’s CU on the ground floor.
The best experience in Korea! Try the retro costume in Ikseondong!
This is the entrance of the rental shop! There’s a Chinese restaurant on the second floor!
The best experience in Korea! Try the retro costume in Ikseondong!
Ikseon Boutique(익선의상실 益善衣裳室)
The best experience in Korea! Try the retro costume in Ikseondong!
Ikseon Boutique(익선의상실 益善衣裳室)
The best experience in Korea! Try the retro costume in Ikseondong!
Look how fancy the interior of the shop is! It really felt like I was not in 2019.
The best experience in Korea! Try the retro costume in Ikseondong!
You can wear clothes from K-drama “Mr. Sunshine” and take beautiful pictures

The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong!

Among the various retro costumes hanging on the hangers, you can choose 2 outfits for your fitting(Of course, they have fitting rooms :)) If you want to try more than 2 outfits, you need to pay extra. After fitting, you have to choose one, then rent the outfit. They have photo-zone inside the rental shop, so you can take pictures after fitting inside the shop, as well! Of course, you can go outside and wander Ikseondong as we did.

The best experience in Korea! Try the retro costume in Ikseondong!
There is a free locker you can keep your stuff while trying the retro costumes!

Photo zone


The best experience in Korea! Try the retro costume in Ikseondong!
They’ve got the tripod, as well! You can take a memorable picture easily 🙂

The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong!

Pick your outfit

The best experience in Korea! Try the retro costume in Ikseondong!
She had a long thought about what to wear.
The best experience in Korea! Try the retro costume in Ikseondong!
The rental shop was equipped with a variety of one-piece and two-piece in various sizes. Of course, there were men’s clothes, too. But the range of the options for women’s clothes were much wider.

The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong!

Dressing room

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The best experience in Korea! Try the retro costume in Ikseondong!
It was really hard to pick only one out of those pretty hats!
The best experience in Korea! Try the retro costume in Ikseondong!
I got so excited! And thanks to the lighting at the dressing room, pictures I took were really great 🙂
The best experience in Korea! Try the retro costume in Ikseondong!
Ties, hats, belts, watches, necklaces, bags, and etc.

The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong!

Take a picture with props

The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong!

Wandering in Ikseondong with a camera

The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong!

Hotel Seine Cafe
28-5 Donhwamun-ro 11-gil, Nakwon-dong, Jongno-gu, Seoul

The best experience in Korea! Try the retro costume in Ikseondong!

Then we visited the Hotel Seine Cafe, which is also famous for the filming location of “Hotel de Luna.” This cafe is a place with a deep history of turning buildings that were actually used as B&B into cafes in the past. There’s the sign hung on the 50-year-old pink building’s exterior, and the sign conjures up feelings from the past. In addition to the theme of a hotel concierge on the first floor, interior decorations adorn the concrete walls at the top of the red-carpeted stairs. The design concept was inspired by the film “The Grand Budapest Hotel” and each corner is a photo zone with antique sofas, curtains, props, and paintings.

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The best experience in Korea! Try the retro costume in Ikseondong!
They sell coffee, drinks, and pastry. Pick whatever you want in this gorgeous, yet historic cafe.

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The cafe uses a whole building, which means you can also use the rooftop! And because each floor has different concepts, you can take pictures of various feelings just as if you went to different places.

The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong! The best experience in Korea! Try the retro costume in Ikseondong!

About the author

Contents operating manager of HaB Korea. Born and raised in Korea, graduated from university in Japan. Love traveling and sharing those experience with people!
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