Twitter looks back on decade of K-pop | HaB

Twitter looks back on decade of K-pop

Twitter Korea on Tuesday released a new report, “#KpopTwitter 2020 World Map,” which looks back on K-pop’s rapid growth on the platform over the past decade.

According to the report, K-pop-related content and conversations on Twitter increased monumentally from 2010 to 2020, spanning first-generation acts like Super Junior, Big Bang and Girls’ Generation as well as the latest acts like BTS, EXO, Blackpink, GOT7 and NCT 127.

Twitter looks back on decade of K-pop

The upward curve showed the most rapid growth between 2017 and 2018, which saw major K-pop events like BTS bagging Top Social Artist award at the Billboard Music Awards and EXO launching its official Twitter account.

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Over the past 12 months alone, over 6.1 million K-pop-related tweets were generated, a sign that the topic remained dominant on Twitter despite the ongoing COVID-19 pandemic.

BTS was the most mentioned K-pop act around the world during the period. Out of the 20 countries that generated the most tweets about K-pop, BTS, having recently made its No. 1 debut on Billboard’s main Hot 100 chart, got the most mentions in 19 — all except Thailand, where GOT7 ranked first.

The 10 most-talked-about K-pop artists also included EXO, GOT7, Blackpink, NCT127, Monsta X, Seventeen, NCT Dream, Twice and Stray Kids.

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The most mentioned K-pop song was EXO’s “Obsession,” while four BTS songs — “On,” “Boy With Luv,” “Black Swan” and “Shadow” — followed closely behind.

As for the 10 fastest-rising K-pop acts on the platform, Stray Kids came out on top, followed by Ateez, TXT, IZ*ONE and SuperM.

The US, Japan and South Korea were the three countries with the greatest numbers of K-pop Twitter users, while Thailand, Korea and Indonesia were the leaders in terms of total tweet volume.

SOURCE: The Korea Herald

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She is an operating manager of HaB Korea. Love Korea, Love travel :) HaB it your way!
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